Celebrity Style
From Blake LivelysIt Ends With Usrun to Cynthia ErivosWickedturn, press tour fashion stole the show.
The biggest runways in 2024 werent catwalks at all, but rather press tour red carpets.
And the trend du jour?Method dressing.
The celeb-beloved wardrobe technique utilizes fashion to promote a movie or show by channeling its themes and/or characters.
It drums up major publicity, especially when the looks involve Easter eggs.
Zendaya with the help of her stylist, Law Roach practically pioneered the practice with herSpider-Mantrilogy-inspired style.
No film, however, did better on the method-dressing front thanWicked.
No matter where she went, she made a bold statement.
Evenher most elegant slay at the Venice Film Festivalmatched the films dramatic tone with a theatrical headpiece.
Daisy Edgar-Jones,Twisters
While promotingTwisters, Edgar-Jones kept many of her fits easy breezy and low-key.
Byrocking an extremely see-through plunging gownwith a web-like bedazzled detail.
Nicola Coughlan,Bridgerton
The only con of CoughlansBridgertonpress tour?
It wasnt long enough.
Another took a cue from the famed yellow brick road.
No moment, however, was as viral as the dress she wore to Oz (Australia).
She donned an iteration of the OG film Glindas bubble dress puffy shoulders and all.
It was arguably the most pop-u-lar.
One of them was Florence Pugh.
It mimicked the hooded costumes in the film, but with a yassified twist.
Jenna Ortega,Beetlejuice Beetlejuice
OrtegasBeetlejuice Beetlejuicelooks were a masterclass in subtle homages.
Instead of veering costume-y, her looks were wearable and contemporary.
But they alsoincluded Easter eggs alluding to the 1988 classic.
Think: a bag in the likeness of the book and Beetlejuice-inspired stripes.
She even re-createdbothBeetlejuice and Lydia Deetzs wedding looks.
It was one of the best fashion moments of 2024.
Cynthia Erivo,Wicked
Erivo delivered a promo run for the ages.
HerWickedpress tour was practically a runway of Elphaba-inspired creations.
Nobody in all of Oz is ever gonna cramp her style.
