Beauty

Youll want to bookmark all of these ASAP.

Consider this your crash course to lesser-known brands that should definitely be on your radar.

Scroll down and get familiar with the brands you should support now (and really forever).

A group of nude lipsticks from the Asian-owned beauty brand Sunnies Face.

Oh, and apologies to your wallet in advance.

Sunnies Face

In the past couple of years,Sunnies Facehas made its presence known.

It goes on smoothly and it wont dry out lips; thats probably why one issold every 30 seconds.

Sunnies Face is an AAPI-owned brand you’ll love.

Itscoming to the USso mark your cal.

Thus, Plantkos was born.

The brand celebrates the regions rich culture through its lineup of makeup, hair accessories, and fun stickers.

Summer Fridays is an AAPI-owned brand you’ll love.

None other thanBeyonce is a total fanof the brandsOn ‘Til Dawn Mattifying Waterproof Setting Spray.

Founded by 20-year-oldJeena Chongin 2020, Cityface is the clean beauty brand that empowers city communities.

(Plus, if youre a sucker for adorable packaging, this brand is definitely worth checking out.)

Plantkos is an AAPI-owned brand you’ll love.

PHLUR

Chriselle Limis the Korean-American founder behind the scent-centric brand PHLUR.

Between the shades and the packaging, you wont be able to decide whats prettier.

Case in point: this all-day lip and cheek tint.

Kulfi Beauty is an AAPI-owned brand you’ll love.

Its a functional two-in-one stain for natural color on your lips, cheeks, or both.

Its Taiwanese founder, Michelle Lin, is to thank for that.

Prakti

Model and philanthropistPritika SwarupcreatedPraktito put Indian beauty at the forefront.

good light cosmetics is an AAPI-owned brand you’ll love.

SelfMade

SelfMade is where beauty and mental health meet.

Prim

Stefanie Walmsley created Prim to share the ingredients that helped her get back to her roots.

This gentle body scrub has ingredients like rose and grapefruit oil forhydrationandacne.

ONE/SIZE is an AAPI-owned brand you’ll love.

Phytosurgence

Phytosurgence is an Asian and LGBTQ+-owned beauty brand that is all about transparency.

What you will find are high-quality products made with natural ingredients that are backed up by science.

This balm is a cream-to-powder highlighter that blends into skin seamlessly to give you a really nice iridescent glow.

Cityface is an AAPI-owned brand you’ll love.

Live Tinted

YoutuberDeepica Mutyalachanged the beauty game with her red lipstick on undereye dark circles hack.

From there, she created Live Tinted to focus on inclusive and diverse beauty.

Turn to its hero productthe HuestickorSuperhueto address hyperpigmentation.

PHLUR is an AAPI-owned brand you’ll love.

Chens super fun party makeup is also made to nourish skin.

Each product, like the fan-favoritePregrame Primeror theBYO Blush, is made with plant-based ingredients and zero fossil fuels.

This article was originally published onMay 17, 2022

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