So Nostalgic
And made fashion history.
Since their inception, thongs have been unrivaled asfashions most controversial accessory.
Enter: Guccis logo G-string.
Throughout his decade-long tenure, Ford injected a sensual new edge into the brand.
His Spring 1997 collection was significant in this movement.
On October 6, 1997, Ford sent models down the runway in various thong ensembles.
Needless to say, Fords underwear-forward collection was revolutionary and utterly polarizing.
Putting fashions most-hated undergarment on a design runway garnered shock, and consequently,media backlash.
In 2018 years before theY2K-era whale tailreturned to fashions zeitgeist Kardashian helped set the trend in motion.
She wore a neon yellow two-piece set with the infamous G-string on full display.
Her thong-focused styling made the vintage piece look like body jewelry.
Shes not the only Kardashian to love the blinged-out undies.
In 2021,Kourtney was spotted wearing a modern-day swimsuit versionwhile at the beach with Travis Barker.
The undies are still going strong in 2024, with even more A-listers wearing the luxe item.
On Jan. 21, for example, supermodel Emily Ratajkowski took the famed thong to the beach.
She styled hers in true maximalist fashion, layering it under a mix of clashing prints.
It Costs How Much?!
The original items price has spiked in the decades since its release.
Today, Gucci sells a nearly identical version, but inbikini form.
Lingerie aficionados canclaim the piece for just under $700.
Fashion history, people.
This article was originally published onJan.
