Beauty
Each location has a selfie room, for one.
Now, it seems like everyone has Body Hero in their shower or a tube ofBoy Browin their bag.
Of course, for a while, Glossier only existed online.
It was a shiny,millennial-pink wonderland and it brought the beauty of the brand to life.
Going to a Glossier store IRL is like jumping directly into its social media accounts: Its a vibe.
Every Glossier Store Is Different
Fun fact: If youve seen one Glossier store, youhaventseen them all.
And just like the stores, each one is different.
Feel Free To Try The Products & Wash Your Face
Seriously.
We have beautiful sinks in every single store so our guests can actually wash their face.
Our editors are experts in recommending anything, Becker says.
Some Stores Have Claw Machines
Heads up: Both the LA and Soho stores have claw machines.
The best part is that theyre stocked with exclusive, discontinued products.
People really love it and it’s just a really joyful moment in the store.
Some goodies you might grab?
The lounge areas are also wherell wait while your purchases are expertly wrapped.
But did you know there are in-store stickers as well?
Each store has an individualized sticker, and everyonelovescollecting them, Becker says.
Dont forget to pick one up while youre there.
Many times its a product launch party or a stores anniversary celebration, but sometimes its just for fun.
Sometimes we partner with other local businesses in the neighborhood, Becker says.
Guests came in and picked different charms to make a little Balm Dotcom charm key chain.
Other times you might get to decorate your very own hoodie or tote bag.
Whatever happens in store, its bound to be very on-brand.
This article was originally published onJuly 10, 2023
