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The drip is strong as ever.
Ah, the 1990s.
The decade that brought us Google, Tickle Me Elmo, Playstation, Spanx, and the beloved Tamagotchi.
It was the height of the pager, cult classic films likeCluelessandB.A.P.S.
back when MTV still played music videos.
Back then, our fashion inspiration came from whatever 11x16 poster came in the current issue ofJ14magazine.
The fashion and street style that followed served as a visual outlet for this creative experimentation.
We only include products that have been independently selected by Bustles editorial team.
With its new colorways that capture the playfulness of the decade, this style remains a staple.
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Tommy Hilfiger
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Adidas
Run-D.M.C.
By the 90s, the brand was a go-to for hip-hop creators and fans alike.
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Levis
Like today, 90s Levis were a staple in fashion across all subcultures.
This was the beginning of themom jeanwe know and love, with a slouchy fit and a high-rise cut.
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United Colors of Benetton
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Reebok
Whats more 90s than sportswear?
Reebok has mastered this market with its modern athleisure collaborations, like theirCardi B collab.
His signature aesthetic included tracksuits with a matching Kangol hat, so thats what the b-boys and b-girls emulated.
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Guess
Every 90s it-girl had a pair of Guess jeans in her closet.
Even 30 years later, the brand stays turning out sick styles.
Multiple songs have mentioned their impact, including Vybz Kartels Clarks.
Wearing functional clothing as fashion?
Even then, Puma was one of the leading athletic brands.
