Extremely Online
On TikTok, caviar and Doritos are totally A ThingTM.
High brow, meet low brow.
Its clear that the once unapproachable and perhaps even puzzling ingredient has now become a mainstay for many.
This revamped interest in caviar can be credited in part to TikTok user Danielle Matzon (@dzaslavsky).
The clips consistently rack up hundreds of thousands of likes.
The hashtag #daniellemademedoithas 22.5 million views on TikTok and shows users trying out Matzons snack ideas.
What Exactly Is The Difference Between Caviar & Roe?
Just as Champagne needs to come from the Champagne region of France, Same with caviar.
Customs and Borders Protectionthat regulate where and how caviar can be produced.
What Does Caviar Taste Like?
There are different factors that affect its taste and mouthfeel.
For example, the warmer the water temperatures, the softer the texture, says Bergstein.
Hackleback, another bottom-feeding species, tastes similar, with a bit more slate and stone.
Siberian Sturgeon, on the other hand, had a heavy umami flavor somewhat comparable to parmesan cheese.
In fact, thats actually the most traditional way to enjoy the fishy delicacy.
That’s how you’d figure out what you wanted, Bergstein says.
Prior to Matzon taking over FYPs, caviar was typically served with a French blini and creme fraiche.
Now potato chips, Doritos, and fresh vegetables are all viable vehicles for enjoying the topping.
Caviar should be served with a mother-of-pearl spoon, per tradition.
After day two, the flavor will reach its peak.
Why Is Caviar So Expensive?
Prices go up with the size of the tin and the rarity of the sturgeon species it comes from.
Stay salty, my friends.
Petra Bergstein, co-founder ofThe Caviar Co.
