Scarlett Johansson is a true A-lister.

But the first question we must ask when a celebrity starts a beauty or skin care line why?

What is the backstory, theirraison detrethat compelled them to dip their toe into the overcrowded celebeauty field?

GXVE by Gwen Stefani review

Theres only way to find out.

I tried both Scarlett and Gwens beauty lines here are my honest reviews.

The Outset by Scarlett Johansson

Lest we forget, Scarlett is a tried and true entrepreneuse.

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When this multifaceted, A-List icon announced she was starting a skin care line?

I was absolutely Babashook.

And Im f*cking sold.

The Outset Scarlett Johansson

ScarJo is embodying the self-confident celebrity entrepreneurial motivation that gets me off.

Its serving petty, but glamorous.

But what could ScarJo possibly know about skin?

Gentle Micellar Antioxidant Cleanser

Like, shes probably never had a pimple in her life!

Its formulated to the strictest guidelines of clean beauty (over 2,700 ingredients are eliminated!

2X the industry average!

Firming Vegan Collagen Prep Serum

), and its thoroughly vetted to be safe for sensitive skin, and non-comedogenic.

I feel safe and nurtured already.

The website claims its the white tee of skin care, and I get it.

Restorative Niacinamide Night Cream

The products are designed to work well together, but also work well with other skin care.

It all feels simple and no-frills in the best way.

Outsetsbrand identityfeels calming and classy, a gentle and peaceful wave of white and blue tones and gorgeous typography.

GXVE Gwen Stefani

Their website has both a cause page and a manifesto page!

Step your game up, CeraVe Scarlett did not come to play!

The components werestunning they felt luxurious, expensive, and glamorous.

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In a good way.

The best news is they arent for wealthy French ladies every product is under $50!

The formulas are unscented the chic, allergen-friendly choice, of course.

Anaheim Shine Clean High-Performance Satin Lipstick

Id expect no less.

Everything is formulated with The Outsets proprietary botanical alternative to hyaluronic acid something called HyalurosetTM Complex.

We love a trademark.

I’m Still Here Longwear Clean Matte Liquid Lipstick

Even though its a foaming cleanser, it didnt leave my face feeling dry or tight.

That being said, shes stunning and I will absolutely be using her to the last drop.

I amnotan eye cream girl personally (I suspect they all give me milia?

Original Me Clean High-Performance Matte Lipstick

Restorative Niacinamide Night Cream:Delicious.

In short The Outset is the Scarlett Johansson of skin care lines.

Its impossibly chic, intimidatingly beautiful, and luxurious yet simple.

And I really, really love it.

Gwen was boundary-breaking, and beauty-wise, she set the bar so high.

Obviously Gwen is a legendary celebrity entrepreneuse.

Her apparel and accessories line L.A.M.B.

launched in 2003 and was beloved by tabloidit girlslike Paris Hilton et al.

So why did Gwen decide to create a celebeauty line now, after all these years?

In an interview withBustle, Gwen said she had no hesitations about bringing GXVE into the fold.

Makeup gives people power and it makes people feel a certain way, she says.

Ive always been a beauty girl before anything else.

I know it sounds likejustmakeup, but its more than that.

It looks like one of Elon Musk and Grimes baby names.

Technically, its pronounced GIVE, which just makes me mad.

c’mon dont put random, confusing Xs into words!

The packaging itself is kind of a bland and vague amalgamation of Gwens brand.

Everythings emblazoned with that olde English font that was emblazoned on her iconic collab withLeSportsac.

Clearly, the product range itself is inspired by Gwens current makeup look.

I donothave the time.

First red flag: The brand has no lip liner product.

I had to pull out a crusty old MAC lip liner inBrick SMH, Gwen!

It reminds me of my all-time fave beloved Pat McGrathMattetrancelipsticks.

It went on easily and stayed relatively in place for hours.

Im Still Here High-Performance Matte Liquid Lipstick:Intense.

Remember the Kylie Cosmetics 15 Lip Kits and their stuck-on-your-lips for dear life formulas?

This reminded me of that.

It took some veryaggressive, vigorous rubbing with a micellar-soaked cotton pad to get it off.

I kind of loved it, but it might not be for everyone.

The brand has two separate eyebrow products.

I love a celeb that takes eyebrows seriously!

(Rihanna only has one eyebrow product, just saying.)

The component itself was luxe and heavy, and the product itself went on smoothly and pigmented.

Big fan, but at $24 (more than even the Anastasia Brow Wiz!

), its a bit pricey for a brow pencil.

Maybe its better for someone with larger areas of their brows to fill in?

TheLine It Up 24hr Waterproof Gel Eyelinerwas superb.

I applied it with an eyeliner brush and gave myself a slightly smudgy cat eye that lasted all night.

Its definitely a new go-to for a quick flick.

The line also includes four separate neutral eyeshadow quads.

The eyeshadow formula was fine not that pigmented, nor particularly blendable.

While Im a neutral eyeshadow lover, I just didnt love these quads.

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This article was originally published onApril 1, 2022