Celebrity Style

The OG influencer discusses how to make it as a content creator.

Aimee Song is one the most successful fashion influencers in internet history.

Blogging since 08, Song was influencing before the term even existed let alone considered a viable career path.

Aimee Song wears a navy blue knitted mini dress with a Miu Miu black mini skirt on top, Miu Miu blac…

I didnt think that would happen, Song confesses over Zoom.

But theres always room at the top Song is happy to share real-world advice with aspiring influencers.

Because there is something so special about you, she says.

Aimee Song wears a white shirt and trousers.

Ahead, Song shares even more helpful tips for influencers looking to make it.

How has your style changed since becoming a mom?

Are there any trends youve abandoned or embraced?

Im definitely wearing less crop tops I used to wear a lot of crop tops with high-waisted pieces.

But other than that, I feel like my outfits are pretty much the same.

What about the way you shop, has that changed at all?

I honestly shop more for my baby than myself.

Thats the only thing thats changed when Im shopping.

So Im more excited about, Oh, Im gonna dress up my baby.

Who do you think model, celeb, or influencer is acing the style game right now?

[I] love Hailey Biebers style.

She has incredible style.

She herself is so involved in her style process and styling herself.

And shes so lovely.

Shes a little bit eclectic but I also love Bella Hadids style.

Because I know she, a lot of times, styles herself as well.

[And] Zoe Kravitz.

Whats currently on your shopping wishlist?

What Im looking for is [something] I can wear on vacation.

I love a matching set because its so easy to style.

Whats the one item you own that gets the most compliments?

Recently, for my panel atMarshalls, I wore these high-waisted trousers.

Honestly, I was like, Whoa everybodys so obsessed with these pants.

And they were less than $80.

I wanna say the most recent one that everybody went crazy for was the trousers.

As an expert shopper, do you have any shopping hacks for Marshalls specifically?

For me, I always know exactly what I wanna buy.

I dont do that.

If I go to the grocery store, its gonna take me 10 minutes.

I know exactly what Im gonna get, Im not gonna get extra stuff.

Thats the mindset I go in [with] when I shop at a clothing store.

Im thinking, What do I need?

What event is coming up that I need to shop for?

And I have an idea of what I want and thats how I manifest and find things.

What advice would you give for scouting the perfect backdrop for an outfit photo?

Any thoughts on the merits of blank walls versus busy backdrops?

For me, whats more important is where the light is coming from.

So I always look at the light first.

And then backdrop-wise, it depends.

If its just all about the outfit, its better to have a simple, plain wall.

But sometimes I find those boring.

It depends on your audience and why youre taking those photos.

Right now Im gravitating towards real moments so a fun backdrop or [being] in the moment.

So if youre out grocery shopping, I love it when people take their outfit photos on the aisle.

I just put it on video and Ill screenshot the part that I like.

I saw you recently shareda video on Instagramof you getting caught taking your own outfit video!

That was so embarrassing.

I was like, Should I not post this?

Because somebody DM-ed [and] tagged me on Stories.

And I was like, Ill just own it.

For people also taking their own outfit photos and videos, do you have practical advice?

I lived in San Francisco in the middle of San Francisco and everyone just leaves you alone.

And I still do that.

Lighting is so important cause theres nothing worse than being backlit.

Everything is blown out, nothing is crisp and clear.

You [also] just gotta know your angles.

I like to put my camera a little bit lower so I look longer and leaner.

Do you have any advice for those just starting out in content creation?

It takes a long time.

I feel like the misconception is things happen so fast and sometimes [they] can.

But then when things happen in a short amount of time, it also disappears really fast.

And tag the brands you wanna work with if youre wearing them.

I wanna say the majority of the brands that I worked with I was a fan or customer.

Because there is something so special about you.

And dont think so much about the numbers and dont venture to impress everybody.

This interview has been edited and condensed for clarity.

This article was originally published onMay 18, 2023