It was just like the Wild, Wild West.
And while diving head-first a developing industry isnt for everyone, itwasfor Alexis Fisher.
I live my life with the foundation of like, What is the worst thing that can happen?
Spoiler alert: It all worked out.
But while others were scrambling to understand the creator economy, Fisher sensed opportunity and soon shifted her focus.
There was a gap in the market.
She was early to some of the now-commonplace practices of influencer culture.
In 2017, she scored clientAnastasia Stas Karanikolaoua capsule collection withPrettyLittleThing.
That same year, Fisher helpedChantel Jeffriesleverage club appearances into a legitimate DJ career and record deal.
So I was literally making it up as we went.
So to what does she owe her success?
In those early days, did you have a lot of people around you who were supportive?
Oh, everyone was a hater.
Everyone talked sh*t about me, everyone called me every name in the book.
I think that was the hardest part of starting my own thing no one believed it.
Now everyones like, How do we get in the digital space?
Help bring me deals.
What has been the most rewarding project you’ve been a part of as a result of your job?
Doing the record deal for Chantel and having her be the first female residency in Vegas was really cool.
Also, I represent Jamie Lynn Spears, and we brought backZoey 102.
I produced that movie with her.
Do you have any pre-meeting rituals?
Funny enough, I do not write anything down and I dont use a calendar.
Everything is just stored in my brain.
I would not recommend it, but it works for me.
What social media platforms are you using to find your next big client?
Obviously, people say TikTok, but Im not a huge TikTok person.
I think theres more to it than just social media.
Someone has to stand for something, [whether its] on TV or you posted something on TikTok.
Its really about the content of it, rather than the platform that it comes from.
Who are some of the creators and influencers youve got your eye on right now?
I think its really hard to balance [content creation and motherhood].
So any young female whos trying their best is who I want to empower.
What is your advice to women who are just starting their careers?
Be the best version that you’ve got the option to possibly be.
What advice would you give to someone who is looking to start their own business?
What is the worst thing that can happen?
This interview has been edited and condensed for clarity.
