On The Nose
Fourth times a charm.
Spring is here and so is another Glossier scent.
Or is it just another fragrance?
Brands go back to what consumers are familiar with because they keep buying.
If consumers like one thing more than newness, its what they already like.
Now, lets get one thing straight: I love Glossier, but I hateGlossier You.
And Im easy to like when it comes to fragrance.
There is just something about You that I dont get, and never have.
Its nearly repellant to me.
The throughline of all three You scents is a base of ambrox, a warm, static-y musk.
Though I dont like the original, I thought the two new offerings were quite nice.
Faithful to their predecessor, but unique evolutions could stand on their own.
As of March 27, Glossier has launched their fourth fragrance, Fleur.
While I admittedly didnt get the original and thought the more recent two were solid, this one?
This one I love.
And its really, really nice.
The ylang ylang is creamy and rich and the osmanthus is suede-y soft.
At the base, it has only ambrox, the very thing that makes it a You signature.
I would argue that, in Fleur, the ambrox is the silent supporter.
Its magnetic, alluring, and complex, but so well-balanced that it feels uncomplicated.
The Verdict
Well Glossier, you got me.
Its a lovely evolution of the fragrance that (almost) everyone loves.
To me, this is the best version of You thus far.
But Glossier wasnt always a huge brand.
Dont call it a comeback.
If you were to call it anything, just call it a really great scent.
