Bustle Exclusive
Plus, the r.e.m.
beauty founder shares how her beauty routines changed since going blonde.
The more recentPositionserawas defined by a modern take on60s-inspired glamour, with sky-high hair andcut-crease eye looks.
Her earlierDangerous Womanerawas all aboutlarger-than-life ponytailsanda signature plumped-up pout.
In November 2021, Grande began her entrepreneurial era, officially launching her cosmetics brand, r.e.m.
beauty and experimenting with yet another new look.
Though with the launch of theSweetener Foundation, r.e.m.
is aiming to remind makeup lovers that its important to love (and nourish) your skin.
To me, beauty is so personal and specific to ones own self.
Its not about following trends or whats in or out, in my opinion.
Tell us more about r.e.m.s new Sweetener Foundation.
Its build-ability is one of my favorite things about it.
We also wanted to create a long-wearing foundation thatactuallybenefits your skin as you wear it.
Its super-charged with our proprietary r.e.m.
Do you have any tips for making foundation last all day?
I would recommend usinga great primerfirst of course, our r.e.m.
beautyLunar Magic Blurring Primeris my favorite.
And like our foundation, its packed with skin-loving ingredients that keep the skin feeling super hydrated.
You had a signature beauty look for many years and recently switched it up.
What prompted the change?
We are all constantly learning and growing, so I know Im not alone.
To me, beauty should be about whatever feels most authentic and beautiful to you.
How has your makeup routine changed since going blonde?
Ive also started getting into iridescent products.
I love thefembot Liquid Eyeshadowso much paired with the warm tones in ourbabydoll palette.
Whats the best hair or makeup trick youve learned while on set or touring?
