TV & Movies
The long-running series 24/7 feed sets the stage for following contestants lives on TikTok and Instagram.
It lasted for nearly 14 hours.
But the thrivingBBX community, some of whom call themselveslive feeders, want to see it all regardless.
And as theyll freely admit, a lot of it is boring.
People are freaking repetitive, Armstrong says.
Behavioral scientistJosh Klapow, Ph.D., has a name for this behavioral principle: intermittent reinforcement.
So all it takes is one or two times of you going, Wow, look at that.
Now youre hooked, and youre going to watch more frequently.
But that conversation is a masterful example of how to play a social game.
Vanity validation creates a need in some to understand other people and how they live, she says.
Sometimes it can be from admiration, other times it can be jealousy, or just curiosity.
All three lead to one common question: what do you do that I dont?
Butunlike videos on Instagram and TikTok, the live feeds are unfiltered and unedited.
Its just a bunch of people in a house being filmed.
We may not like being watched, but ifBig Brotherhas proven anything, its that we dont mind watching.
