Beauty
The OG YouTuber gets candid with Bustle.
I took a chance, she says of her newest venture.
I really believe in divine timing, and this is my time.
In the beauty industry, everything has been done a million times, says Bybel.
I wanted my brand to feel like a fairytale and it all started with the packaging.
Since becoming a boy mom, Bybel says that the color blue is much more prevalent in her life.
When creating the packaging, Cinderella blue is what spoke to her.
I had it figured out, but then I got pregnant.
I then lost my father and I went through a break-up while being pregnant.
The launch of The Beauty Bybel is a testament to the inner work and personal time shes taken.
In my opinion, Im in the best mental space Ive ever been in.
This is one of the products that took a really long time to make, Bybel says.
Its really good for beginners.
It doesnt just look pretty, but its so pigmented and doesnt bleed.
Ive been doing makeup for 20-plus years, and I still can never get my eyeliner even.
This tip is a little bit more firm so it makes it easier to apply.
Youll be the first one to know that the brand is not just cosmetics.
I have so many other things that are already in the works, Bybel says.
Nothing is off limits.
