Bella, 26, went on a first date at the end of last year.
He sent her a text back.
How does he not know how this works?
I let him know,I just assumed you were sending me a car, no worries if not.
Which of course worry.
She found that reaction to be somewhat inconsiderate and ended up calling her own car.
In person, he made a comment about her being a princess.
The rest of the date was awkward.
They didnt go out again.
Theyre leaders of a growingcontent genrethat evangelizes one core message:Stop entertaining broke men.
These creators speak to women who date men and are disheartened by modern dating.
These influencers arent certified dating coaches or licensed therapists, but rather draw from personal experience.
(Her current relationship status is unclear.)
Theyre second toyou, thegoddessheroine, on your blossomingemotional journey.
I know women that get spoiled.
I know women that are housewives.
You know how they think?
They think thats the bare minimum.He should spoil me.
Not what you could do for this man, but what this man can do for you.
It still had ahotfactor.
But this was an element deeper.
It was kind of like aVogueBeauty Secrets for your soul.
The content gave her confidence amid a slew of rejections in her dating life.
To the point where I asked,is it me?
Am I the problem?
Particularly for women of color, dating can be an incrediblydifficultthing to do.
Katrina was comforted by seeing women who were unafraid to ask for what they wanted.
It shows you the value of asking for things, and knowing you deserve it, she says.
Its like, closed mouths dont get fed.
The philosophy was a game-changer for her.
When I was dating while very insecure and accepting almost everything, I was always so nervous and anxious.
I was not the best version of myself.
The little things people would do, I would overreact or overemphasize things I didnt need to.
She enters new situations feeling refreshed, grounded, and confident.
At the very least, this ideology is a salve.
The juice him for as much as you could, thats never resonated with me.
The men that like that are red flags.
Instead, she prefers men who are secure and generous.
I definitely like the idea of being wooed, Marissa says.
For some viewers, this wave of content has come at just the right time.
The pandemic transformed the very idea of work, and the 2010s era of valorizing your career quickly soured.
Marrying for money now offers an alternate solution to hacking patriarchal capitalism.
Sometimes I myself kind of get trapped in [the appeal of soft life content], Bella says.
I could marry into more money than I could ever obtain in my lifetime.
Maybe its true, maybe it isnt.
But Im doing all this work, and for what?
Im kind of still in the same position I was, because everything costs more.
If nothing else, the dark feminine world reminds Bella and other followers to keep their standards high.
She says, All these women are so beautiful, smart, accomplished, fun, you name it.
Theres just no reason to be ravaged by these dusty men who dont know what they want.