Secure The Bag

Dakota Johnson starred in the brands latest campaign.

Michele also furnished his updated take with a shiny, gold piston lock.

Today, the emblematic bag is experiencing yet another revival.

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Pricing for a Jackie 1961 ranges from $2,400 to $31,000.

In January, Gucci released its newest campaign spotlighting fresh iterations of the iconic Jackie.

Johnsons girl-on-the-go look is made complete with a brilliant, cobalt-blue, croc-embossed Jackie bag perched on her hip.

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OK now that you have all the details, its time to shop (if youre lucky).

Take your pick from the endless variations available on the Gucci website.

This article was originally published onJan.

Jacqueline Kennedy Onassis carrying her Gucci bag at Kennedy Airport in the 1970s

A model walks the runway at the Gucci Ready to Wear Fall/Winter 2020-2021 fashion show during Milan …

dakota johnson stars in gucci’s newest jackie 1961 campaign

dakota johnson stars in gucci’s new jackie 1961 campaign

dakota johnson modeling the gucci jackie 1961 bag in the brand’s new campaign

Jackie 1961 Medium Shoulder Bag

Jackie 1961 Mini Shoulder Bag

Jackie 1961 Small Python Bag

Jackie 1961 Small Crocodile Bag

HA HA HA Jackie 1961 Shoulder Bag

Jackie 1961 Small Shoulder Bag