Beauty
The tastemaker and Phlur founder shares her secrets for using scent as a tool for confidence.
My first scent memory isnt very glamorous, Lim says.
I lived in Korea with my grandma when I was very young.
She was very glamorous.
The creator and newSubstack writerhas always held a more is more mentality to her perfume utility.
I spray my fragrance 10 times in the hair, and about 4 spritzes everywhere else.
I also spray on the wrists, but heres a tip: dont rub them together, Lim warns.
Let it dry so the ingredients dont dissolve.
The aroma will last longer.
Notesaside, the visual branding has also played a major role in Phlurs upward trajectory in the beauty space.
For women, there are no boundaries as to what we can and cant do.
We can do it all, Lim says.
Her Go-To Foundation
The best foundation that looks like youre not wearing any.
Her Glow-Giver
I like things I can apply on-the-go, and that blend easily.
The shades from Gucci work well on me.
I dont wash my face with product in the morning just cold water, and toner.
Freckles turn into age spots!
Its not sweet; its sensual, and feels a little dangerous in the best way.
