For its next venture, the Danish line is debuting eco-friendly denim thats prioritizing transparency for consumers.
We were working with certified organic cotton to reduce our impact from the very first step.
You might recognize this style from ourLevis x Ganni collab, she says.
Figni has a unique button double fly, so you could choose to wear high or mid-waist.
I feel like the dual functionality gives you two perfect pairs of jeans.
They are much more fluid in their approach to wardrobe, says CEO and co-founder Nicolaj Reffstrup.
They are much more likely to buy, resell, and rent.
By embracing environmentally sound practices, Nicolaj is positioning the brand for success in the future.
At the same time, he recognizes that a sustainable fashion brand is something of an oxymoron right now.
Thats why we dont identify as a sustainable brand.
The ambition is still to one day become a truly sustainable fashion brand.
And the dream is still that ultimately this will not differentiate us from other fashion brands.
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