Ask Gen Z
Consistency but not too much is key.
Here, creatorTaylor Cassidy, 18, shares her best advice for building a following on TikTok.
You dont have to have the Hype House on your mood board to care about getting followers on TikTok.
When you pour all of your cleverness into a perfectly executed video, you want people to see it.
You went viral for making a video that empowered people to share their feelings.
Did you feel like you had to recreate the tone of that video to continue to build a following?
Whats a good example of a TikTok you made without caring if it went viral?
I had the idea for this video afterthe emoji pinning featurecame out.
Overnight it hit 3 million views.
Youre a natural at talking to the camera.
Any tips for doing it without being cringey?
Practice and consistency made me more comfortable.
I would decide whether I want to treat the video like a presentation or like a FaceTime call.
Sometimes Id write a script.
How do you use hashtags or captions?
Do you ever use random trending ones?
Using hashtags makes your post searchable.
Your caption is what really sets the tone for your post, but relevant hashtags help people find it.
Since I post many Black culture TikToks, you’ll find #blacktiktok and #blackculture on my posts.
Sometimes I include ironic hashtags like #igmodel or #vibin to make the video more interesting.
But popular tags that dont make sense with your post could confuse the algorithm.
How do you write a caption that sets the tone?
I confirm to be straight to the point, clear, and attention-grabbing.
Most of the time Ill do this byasking questions(e.g., what are you thankful for today?)
How much time do you spend talking to your audience per day?
Do you think you should probably have a theme to your account to get people to follow you?
Themes always help on a growing account.
They provide familiarity for your followers so that they get what they keep coming back for.
So leave room for experimentation and growth in your content.
Any last tips or tricks for going viral?
The videos that really go viral are ones where people are having fun and saying yes to creative ideas.
If you have a joke, prank, or concept that you believe people will enjoy, create it.
This interview has been edited and condensed for clarity.
This article was originally published onOct.
