You Heard It Here First
Turns out, clarified butter is a hydration superstar.
Not just Trader Joes/Whole Foods mainstream, but Walmart mainstream.
Amazing, since ghee is both incredibly nutritious and off-the-charts delicious.
Kiran Mian, M.D., a board-certified dermatologist based in New York City.
With all those skin-health-boosting benefits, we think its time ghee joins the ranks of its viral ingredient counterparts.
He grew up with permanently-chapped lips, a side effect of the harsh Canadian winters.
Hed tried every lip balm and mask on the market, but nothing seemed to work.
Finally, after a brutal cold spell, he did the unthinkable: he listened to his mom.
He also had an older sister who had a finger on the pulse of the beauty industry.
As an angel investor and in her years, shes seen more than her share of brand decks.
I’ve kind of seen everything, but I hadnt seen something as novel as this.
The Ghlee team says they approached every ghee manufacturer in North America and found all the commercial ghees lacking.
The majority of the ghee on the market had added chemicals or colorants.
They assigned ghee-making duty to their dad.
It turns out, Sharma Sr. also has a history with the skin care industry.
He took it upon himself to create an extensive straining process to make it extremely clean, says Varun.
Another reason the siblings were keen to have strict oversight over the ghee production was because of the smell.
Ive found it to be one of the most satisfying lip products Ive used in years.
I was in a long-term relationship with a lip balm that was recently discontinued: R.I.P.
The Body Shop Vitamin E Lip Balm, we had a good run.
Ghee on the go is what the Sharmas aimed to achieve with this product, and theyve nailed it.
And thats what it is, in both sensorial and efficacious terms.
They really focus on locking in that moisture and vitamins that you get from the ghee.
But they also used this aspect as a homage to their Indian heritage.
After playing with the proportions of the five oils, they came up with the final formula.
This is the one I keep going back to the most.
Sharma, H., Zhang, X., & Dwivedi, C. (2010).
