Celebrity Style

The queen of saucy campaign.

On Saturday, Bieber announced the pending arrival ofher brands first-ever cleanser, thePineapple Refresh ($28).

As usual, the accompanying photos were utterly daring.

Hailey Bieber attends 2023 Baby2Baby Gala.

Most areinspiredby mollusks, but Bieber took the seashell aesthetic rather literally.

The model wore a micro halter bikini that came equipped with ivory seashells in lieu of cups.

She accessorized with chunky gold hoops and a chain necklace with dual coin pendants.

Hailey Bieber wears a seashell bikini top.

Mimicking a Playboy Bunny, she wore a fuzzy headwrap with massive rabbit ears.

The kooky item was a stark contrast to her racy swimwear.

She posed on the sand wearing a daring one-piece swimsuit.

Hailey Bieber wears a one-piece swimsuit and bunny ears.

The monokini was almost entirely backless and featured a booty-baring thong cut.

In another pic, Bieber wore a second minimalist swimsuit.

One things for sure: Bieber knows how to do a campaign.

Hailey Bieber wears a one-piece swimsuit.