Celebrity Style

So many bikinis.

The fan-favorite product which promisesthe same glazed lips Bieber is known for now comes inzesty passionfruit jelly.

As expected, the founder fronted the campaign herself.

Hailey Bieber’s swim look in her RHODE campaign.

And while the flavor she launched was sweet and fruity, the accompanying campaign was anything but.

To match the tropical fruit flavor, Bieber headed to the Caribbean for a summery shoot under the sun.

And her looks werespicy.

Hailey Bieber in her new RHODE campaign.

But to coincide with yesterdays release, the beauty entrepreneur shared a new set of never-before-seen photos.

Had the most fun shooting this and creating this flavor.

I hope you love it as much as I do, she captioned the photo dump.

Hailey Bieber in her new RHODE campaign.

The beach-forward campaign included several different bikini fits, all of which are worthy of a dupe.

She wore a yellow bandeau bra with a belly chain and oversized bangles on each arm.

In another, she donned a floral triangle bikini layered overa diamond and gold bra harness worth $10,750.

Hailey Bieber in her new RHODE campaign.

She merchandised the look with two layers of pearl belly chains and gold earrings.

The other photos from the campaign are equally gorgeous.

Even in teeny-tiny swimsuits, Bieber slays.