Books
For a brief moment, all anyone could talk about wasA Broken Blade.
I want one win for us.
They spent long, sleepless hours holding virtual brainstorming sessions and documenting their work in a publicGoogle Doc.
Jacobs even coded a program that rearranged the letters from the hints, looking for something meaningful.
Miigwetch for playing along.
(According toCTV News, the novel sold 4,000 copies in the first two weeks following its release.
A Broken Bladeis hardly the first title to take BookTok by storm.
All this, and the community is only growing.
As Blair said in her letter to Amivi, I wrote this book for BookTok.
That didnt fit into the world [ofA Broken Blade], the author tells Bustle.
Thats when it hit her: What if I release it as a mystery?
BookTok loves putting things together.
BookTok did indeed love it.
Alicia Ross(@uhleeseeuh.mp4) said it was an honor to receive a box.
That just meant so much to me, that they wanted to send me this book.
Newton wasnt alone in feeling left out.
Thankfully, Blairs experience has been positive.
Now, the biggest question for Blair is this: How will she follow her viral marketing campaign?
Will its success carry over to the sequels forA Broken Blade, which are already in the works?
Im not really worried about it, Blair says.
If it takes some time for me to grow the series marketing, Im OK with that.
I work full time.
I dont need the book to sell.
But publishing marketing experts ask that aspiring writers manage their expectations.
It’s definitely a case of watch this space, says freelance book marketerKat McKenna.
Publicists are understandably hesitant to put all their eggs in one social media basket.
TikToks popularity doesnt necessarily inspire confidence, and thats due in part to the newness of the platform.
and deputy publisher, feels similarly.
And the momentum hasnt continued to grow forA Broken Bladefollowing Blairs reveal.
But Blair isnt interested in traditional markers of success.
I wanted to put it out as quickly as possible, Blair says.
Thats kind of the opposite of traditional publishing.
If I had tried to traditionally publish this, it wouldnt be out there yet.
This article was originally published onFeb.
