Quick Question
You dont start a big movement you start by putting one foot in front of the other.
In 2013, the cosmetics brandBeautycounterwas born.
We defined it at the time primarily as a list of restricted ingredients.
When I started Beautycounter, it was about helping people be safer and healthier.
What initially inspired you to create Beautycounter?
I started to make a lot of changes with that knowledge.
I thought, Why am I being asked to compromise my health in the name of beauty?
I want high performance and I want safety, simultaneously.
What did those early days at Beautycounter look like?
You dont start a big movement you start by putting one foot in front of the other.
Can you give me some information?
Notoriously, the word clean in beauty by this point has no real definition.
How do you define it at Beautycounter?
Currently, we take a comprehensive approach to clean that is inclusive of: Is our packaging sustainable?
Are we no longer using virgin plastic?
What does it look like up and down a supply chain?
Are ingredients ethically and responsibly sourced?
Are people being paid a fair wage?
Are we trying to create systemic change?
What strengths do you feel you bring to the business?
And what are the tasks you just dont like to do?
Im super passionate about people.
That was my original calling in terms of Beautycounter.
How do you like to lead your team?
I think that for a long time, I was not a strong leader.
Ive gained confidence in age and experience.
I say oftentimes to our team members, Is this a fall-on-your-sword moment?
Do you feel strongly about this?
Walk me through your morning routine.
I wake up Monday through Friday at 6:15 or 6:30.
At 6:45, I work out.
I always start my day by drinking a huge glass of water.
I make myself a latte with steamed almond milk.
I tend to work well when I have a very specific routine.
I think for most businesspeople, and certainly entrepreneurs, you need routine in the midst of chaos.
How do you shut your brain off after a long day?
I have consumed 17Colleen Hooverromance novels I love every single one of her books.
I just want happiness in my life right now because there are so many things that are dark.
I can read her books in an hour.
