Secure The Bag

For one, its J.Lo-approved.

Fashion TikTok has spoken: inflated accessories are the latest favorite.

From puff bags, to pillow-y shoes, and even jewelry the softer, more cushiony, the better.

Coach’s viral Pillow Tabby bag.

That said, you have to give credit where credit is due.

Since its launch in 2021, the Pillow Tabby was immediately embraced by Gen Zs and millennials alike.

The trend iseverywhere just look at your FYP.

Jennifer Lopez starred in the Coach Pillow Tabby campaign.

(Not available for purchase, sorry!)

A year later, Lopez reprised her role in yet another campaign.

And shes not wrong.

Jennifer Lopez starred in a Coach Pillow Tabby campaign

Even celebs like Megan Thee Stallion and Camila Mendes have taken to the labels it-bag.

Just last week, the Tabby was reimagined with even more stars giving the style love.

Mendesstarred in the In My Tabby campaignand was joined by Lil Nas X, Koki, and Wu JinYan.

Megan Thee Stallion wore the Coach Pillow Tabby bag in New York.

Pillow Tabby bags are priced at $395 for the smaller version and $550 for the larger style.

Secure your own bag, below.

Camila Mendes wore the Coach Pillow Tabby in New York.

Pillow Tabby Shoulder Bag 18

Pillow Tabby Shoulder Bag 26

Pillow Tabby Shoulder Bag 18

Pillow Tabby Shoulder Bag 26

Pillow Tabby Shoulder Bag 18

Anne Hathaway and Sarah Catherine Hook attend the Ralph Lauren Collection Fall 2025

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celebrities wearing Brunello Cucinelli BC Duo Bag

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