Quick Question
And why her mom remains the brands muse to this day.
Some women take pride in being not like the other girls.
Then theres Rebecca Hessel Cohen, a lover of all things pink, femme, and fancy.
Originally I made my bridesmaid dresses, Hessel Cohen, 40, tells Bustle.
And then just wear over and over again.
How did you get your start before launching LoveShackFancy?
I started in magazines.
So my first memories were always hanging out in the fashion department and the beauty department.
I was the senior fashion and beauty editor.
What made you feel ready to pursue LoveShackFancy as your full-time focus?
I was making these samples of dresses and then using them sometimes [in photo shoots at work].
The turning point was pretty much saying I didnt know if I wanted to stay in magazines.
I mean, I wanted to but I didnt feel as challenged and as excited or inspired anymore.
I felt like the world was definitely starting to change.
Youve said before that your mother is the brands original muse.
What is her style like?
It really did inspire and shape my point of view and my eye and everything.
And this is just sort of how I grew up, in hand-dyed vintage slip dresses with little bows.
Her style is a bit more tomboy than mine.
Shes definitely more laid-back, pared-down than I am.
Shes the more Love Shack, Im the more Fancy, I guess you could say.
I love to dress up.
Im always in dresses.
Im always in heels.
She feels fancy if she puts my heels on.
Does she give you advice?
Shes always my first phone call sometimes I like to take her advice, sometimes I dont.
Shes such a perfectionist when it comes to her eye, and shes typically always right.
Shes the ultimate sounding board.
How do you stay authentic to your brand while still appealing to Gen Zs rapid trend pipeline?
I say that were inspired by Gen Z just as much as Gen Z is inspired by us.
Any plans to implement a size expansion for the womens line?
Yeah, its been an ongoing conversation.
We are definitely still having the conversations and looking into having a specific offering that is more size-inclusive.
Whats the worst career advice youve ever received?
Until, of course, my mom was like, Youre not my daughter if you change the name.
This article was originally published onSep.
