Here, Alexandra Keating shares her journey from tech entrepreneur to beauty founder.

Keating is looking to address the industrysmassive waste dilemma.

I get obsessed with problems, the 36-year-old Australia native tells Bustle over Zoom.

Uni founder Alexandra Keating’s career has been all about solving problems.

And the packaging is chic, proving beauty products can be covetable, effective,andsustainably produced.

Here, Keating chats with Bustle about to-do lists, preparing for big meetings, andhow she unplugs.

You had great success in the tech industry.

What motivated such a big career change?

And I went through them so quickly.

That stuck with me.

Then I started refilling the container and realized it was like, an 18-cent container.

So there were all these aha moments.

I want Uni to be the new standard in formulation and in packaging.

Were hoping to influence a shift away from single-use plastic but actually making that shift, notgreenwashing.

What are your main pain points with competitors in the beauty space?

I went through 23 different versions of my formulations and it took us three years to do five SKUs.

Another thing is, brands get a better rate if they use certain packaging.

A base, an inner cup, a pump, a lidtheyre alldifferent kinds of plastic.

You put all that into one unit, and its going to last forever.

Its the turnkey solutions that are perpetuating the [waste] problem.

How do you manage a massive to-do list?

The last thing I doevery night is prioritize my next day, and then I have a pre-morning.

Do you have a morning routine before you jump into work?

Id be lying if I said yes.

How do you pump yourself up before a big meeting or presentation?

So I dont venture to excite; I venture to stay calm.

What do you do to unplug?

Im very fortunate that I have a place by the beach, and so I walk on the beach.

I dont put music on or listen to podcasts.

Whats the best career advice youve ever received?

Be really close with your lawyer.

Spend time with them.

People focus on the valuations of their company and not the dynamics that are in the documents.

So preferences and things like that start to become really important more so than the valuation.

What would you tell someone whos just starting out in the industry or wants to start a company?

I think if I came from this industry, I wouldnt have started Uni.

This interview has been edited and condensed for clarity.

This article was originally published onFeb.