Quick Question
Jen Batchelor on creating Kin Euphorics, finding your people, and working with Bella Hadid.
In Bustles Quick Question, we ask female leaders all about advice.
From this, she saw firsthand how drinking could create community and cultivate connections among groups.
What was it like pitching Kin Euphorics as a new, booze-free way of achieving euphoria through drinking?
Did people understand your mission right off the bat?
I think people saw the value in something functional.
It’s going to be something smarter than what we’re doing now.
How did she get them on board?
Why is the word euphoria so important to the mission of Kin?
Euphoria means what it means.
We’re very serious about the integrity of that word.
Euphoros, if you break down the two, is essentially just to bear well within yourself.
It’s a very personal experience.
That word has been, sadly hijacked over the last 70 years or so since the psychedelic drug era.
How did you and Bella Hadid meet and begin working together?
It was the fall of 2020.
I just want to hear more about how this product came to be.
She told me her story.
I told her mine.
Without an agenda, we just started building a relationship.
And in September, almost a year later, we shared with the world that we’re coming together.
How do you guys work together?
We very much complement each other.
Bella very much resonates with this younger generation of folks that are inundated with considerations.
Gen-Z is so intentional and considerate when it comes to the planet, themselves and each other.
All the existential crises that are upon folks 25 and under is no joke.
Whats the first thing you do in the morning to start your day off right?
As soon as my feet hit the ground, it’s thank you, thank you, thank you.
We attempt to hustle the baby out for a walk before the sun gets too high up.
I go for like a three-mile walk every morning.
If I’m lucky enough, I can stop off in journal a little.
How do you stay motivated?
That is the biggest [thing]… For every single customer, there’s a different story.
Everything makes us better.
Everything makes us more connected to the mission.
I just hear these stories and it’s like, wow.
You started Kin as a self-funded start-up.
Especially if you’re expecting that seed money to turn into a bigger supporter investment.
You gotta serve the human and that’s what we did.
We have over 10,000 people in our beta cohort that started as 100 people.
There’s always an opportunity to collaborate in that sense of what can I learn from this person?
And how can I use that to contribute more to the world?
I think honestly, that’s what it always boils down to.
The building block of joy is human touch.
This interview has been edited and condensed for clarity.
