Beauty
And how BeautyTube can make a comeback.
Anyone can go viral on Tiktok but with Youtube, it’s crucial that you nurture your community.
BeautyTok is a new phenomenon as a result of our growing relationship with social media.
On the other hand, Panosian admits to being eager to return to YouTube.
TikTok is a refreshing change that she personally enjoys but she also questions the quality of the content too.
McDermott agrees that it was a revealing time.
[It ] revealed how little we looked after our skin, she says.
We werent really concerned about what goes underneath the layers of makeup.
Were consuming more beauty than ever, because of skin care and makeup products.
TikTok is the SHEIN of beauty, she says.
Everyone has everything because their favorite guru recommended it, even when they dont need it.
(One look at thethings TikTok made me buyhashtag confirms that shes correct.)
She, too, believes that overconsumption is more present on BeautyTok.
So, can BeautyTube make a comeback?
Everything happens in a cycle, Panosian reflects.
We grow tired of one thing and move on to the next.
She poses the question, How much longer can we possibly be so enthusiastic about seven second videos?
Im very much looking forward to long form coming back and returning to a more meaningful connection.
Right now, its so much about being entertained.
This article was originally published onAug.
