Beauty

The creator has the girlies running to pick up white eyeliner.

So much so that some commenters have named her the real lifeSerena van der Woodsen of TikTok.

One thing in particular she frequently shares on the platform?

In Alix Earle’s makeup routine on TikTok, you can see she uses Rare Beauty Liquid Blush, Drunk Eleph…

(The attention that she brings to products has recently ignited conversations about theappropriation of beauty products.)

Whats more: Earle has seemingly made it her mission to revive aneye-opening, bright white lower waterline.

NYX Professional Makeup Jumbo Eye Pencil, Milk

Drunk Elephant D-Bronzi™ Anti-Pollution Sunshine Drops

Rare Beauty Soft Pinch Liquid Blush, Hope

Freck Beauty Freck The Original Freckle

Charlotte Tilbury Hollywood Contour Wand

Tweezerman Classic Lash Curler

Huda Beauty Easy Bake Loose Baking & Setting Powder

NARS Sheer Glow Foundation

Charlotte Tilbury Lip Cheat Lip Liner, Pillow Talk

Benefit Cosmetics 24-HR Brow Setter Eyebrow Gel

Rare Beauty Soft Pinch Liquid Blush, Happy

NARS Radiant Creamy Concealer