Social Media
Even the hashtags stumped me.
The dividing line between millennials and Gen Z tends to be fuzzy is it 1996?
If it were up to me, Id say your birth year doesnt really matter.
The real litmus test is how comfortably you’re able to make a TikTok.
Still, the app felt wildly counterintuitive to me.
Why were they all something like #DoritosTriangleTryout?
What does that even mean?
I needed to figure this out, though.
Im an author; promotingmy booksonline is important.
In just a few short years, TikTok has completely transformed the publishing industry.
In 2022, #BookToks favorite author, Colleen Hoover,outsold the Bible by 3 million copies.
So, like an ancient hag, I Googled how to do a green screen.
I clicked through several articles but still couldnt hack it.
No matter how much I leaned into TikTok trends, everything I did felt embarrassing.
The time-suck ultimately got to me.
My friend Dana Schwartz, No.
1New York Times-bestselling author ofAnatomyand sequelImmortality(as well as aBustle contributor), feels similarly.
Its objectively cringey for me, as a 30-year-old, to be making lip-syncs.
I tried again just for fun this time; I wasnt hustling to sell books.
The more I played around with TikToks editing features, the easier it got.
Of course, thats the one that racked up nearly a million views.
In the end, all I had to do was relax.
This article was originally published onMarch 3, 2023
