I was raised in the Midwest, wherepracticality reigns supremeand coupons are a beloved form of currency.
Its safe to say Im not exactly Erewhons target audience.
Its wherehyper-oxygenated wateris the norm anda jar of artichoke hearts will run you $48.
The Erewhon Smoothie Lore
The Erewhon lore dates back a few years.
Hailey Biebers Strawberry Glaze Smoothie, which debuted in June 2022, kicked off the craze.
At least those have vodka in them.
Theres gotta be a reason the entire Internet has practically deemed em liquid gold, right?
Of course, I didnt just hop on the next red-eye flight headed out of JFK to LAX.
(That flight would really put a damper on my aforementioned martini budget for the month.)
Instead, I decided to bring the famed smoothie bar to my 400-square-foot studio apartment.
1 modern-day it girl.
It was dreamt up as apromotional tactic for her skin care line, Rhode, after all.
However, Iwasprepared with sea moss thanks to a few targeted TikTok ads from last month.
I just wasnt able to track down the vitamin E relative used in Sabrinas smoothie recipe.
I dont have Eras Tour opener money like our girl Sabrina.
Unlike Sabrina and Haileys recipes, this cherry-forward concoction leaned more sour than sweet.
Thats reason enough to keep it in the rotation.
Kendall Jenners Peaches & Cream
I dont drink kombucha.
Erewhon Won Me Over
Call me a convert!
Call me a green-juicing,Buffalo-cauliflower-eating, L.A. wannabe because its official: I get the hype.
Fortunately, you dont need a red-eye flight to LAX to snag one for yourself.
But, maybe Ill make the pitstop to the West Coast when they name a smoothie after me.
Erewhon, you listening?