Beauty
BeautyToks latest obsession.
Leave it to BeautyTok to figure out how to make a windburned face look chic.
Enter: the Im cold makeup trend.
Its the seasonal evolution of sunburn blush, and trust me, its cuter than it may sound.
Blush is back, and its not just for cheeks anymore, celebrity and editorial makeup artistAaron Paulsays.
Remember seeing your mom or grandmothersweep blush onto their templesand over their eyeshadow?
Basically, thats the vibe of the Im cold makeup trend.
Its heavy on the flush and low on the glow.
To start, the key is anultra-matte baseand finish.
(After all, youre not doing much glistening and glowing in nippy wintertime weather.)
To achieve this, celebrity makeup artistRenee Loizlikes to go in with a blurring base powder.
For system, celebrity and editorial makeup artistChelsea Gehrsays youll want to grab a brush.
Set with a matte powder and add your fave finishing touches for a hot girl cold makeup look.