Beauty

BeautyToks latest obsession.

Leave it to BeautyTok to figure out how to make a windburned face look chic.

Enter: the Im cold makeup trend.

Your guide to the “I’m cold” TikTok makeup trend.

Its the seasonal evolution of sunburn blush, and trust me, its cuter than it may sound.

Blush is back, and its not just for cheeks anymore, celebrity and editorial makeup artistAaron Paulsays.

Remember seeing your mom or grandmothersweep blush onto their templesand over their eyeshadow?

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder

Basically, thats the vibe of the Im cold makeup trend.

Its heavy on the flush and low on the glow.

To start, the key is anultra-matte baseand finish.

Dior Rouge Blush

(After all, youre not doing much glistening and glowing in nippy wintertime weather.)

To achieve this, celebrity makeup artistRenee Loizlikes to go in with a blurring base powder.

For system, celebrity and editorial makeup artistChelsea Gehrsays youll want to grab a brush.

e.l.f. Putty Blush in Caribbean

Set with a matte powder and add your fave finishing touches for a hot girl cold makeup look.

Hourglass Vanish Blush Stick

Pat McGrath Labs Skin Fetish: Divine Blush Duo

SOSHE Ceramide Refillable Lip Silk

Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Setting Powder