Exclusive Interview
Plus, everything to know about their compression denim.
Their united goal is to make the best product and ensure it’s available to shoppers of all sizes.
Inclusivity is the name of their game and theyre playing it pretty f*cking good these days.
Something of a power move, if you ask me.
And then they say, I just love the fact that this brand really represents me.
(As a plus-size babe, myself, I can vouch for that.)
Keep reading for the highlights from our conversation.
Tell me about the compression denim range.
Its all about accentuating the female shape to make our curves look sleek and fabulous.
We just want women to feel sexy and confident and embrace themselves in a great pair of jeans.
Does the compression design vary between straight and plus sizes?
Grede:The way that we design, there are often two or three patterns.
Technically, they’re very different.
We have to make allowances for different body shapes.
Plus-size women tend to carry more weight in their bum and around their sides and their calves.
Do you have a personal favorite style?
Kardashian:Oh gosh.
Grede:Those are my favorite too.
That was the bestseller right out of the gate.
They seemed to be what all the customers gravitated to first.
Is there any trend Good American wouldnt take on?
Kardashian:With Good American, we don’t want to dictate what other women want to wear.
This was never an option before.
What trends are you guys loving right now?
Kardashian:I really loved when we did a whole little pink capsule collection.
I’m definitely a sucker for pink.
My daughter loved it too.
Emma is not the biggest pink girl, though.
Grede:It’s funny cause I’m so slow with these things.
I feel like Khloe just got me into bodysuits.
Kardashian:No, I’ll still be on the pink train with you, Emma.
I’ll support you.
Your first ever store is opening next year.
What excites you about that and what can shoppers expect?
You have the space to get yourself and a friend in there and enjoy checking yourselves out.
I just feel like that’s so demotivating.
To be a little punny, how do you bothdecompresswith everything you have going on?
How do you unwind?
I know its such an annoying answer, but I bottle up a lot of emotions.
I’m not someone that’s super emotional and I think the gym is my release.
Kardashian:Life is all about balance.
Just a little glass of vino makes me so happy at the end of the day.
And that’s what I look forward to.
This interview has been edited and condensed for clarity.
This article was originally published onNovember 17, 2022
