Celebrity Style
Faux, of course.
At this rate, Kim Kardashian is practically carrying the underwear industry.
SKIMS, her intimates label, is already valued at $4 billion after five years.
Take her latest campaign, for example.
On Tuesday, Dec. 17, Kardashian teased SKIMS new collection with a headline-worthy drop.
Kims Itty-Bitty Fur Bikini
SKIMS already dominates the market for its stretchy classics.
So Kardashians latest strategy was to dip her toe into more unexpected iterations of her bestselling products.
The furniture prop expertly matched her ensemble: a bikini made with faux fur.
She donned a micro triangle bra on top (a Kardashian favorite) that barely offered any coverage.
Kardashian paired the set with knee-high lace-up boots and blond hair.
In one set, she wore a periwinkle triangle bra crafted in a cable knit.
Her bottoms were a different story.
She paired the bikini top with matching high-waist leggings in the same heavy cable knit.
Her other two outfits from the drop were more traditional fabric-wise.
One set included a pink ribbed knit crop tank paired with classic cotton panties.
Keeping it monochromatic in Glinda pink, Kardashian paired the set with thigh-high sheer stockings.
Shes making underwear exciting.
