Exclusive
Kim Kardashian is back in the makeup game for the first time since 2021.
This time its all about paring back within reason.
Kim Kardashian has four children,twobrands, and oneprivate equity company.
I’m doing an interview.
I’ll come and handle it in a minute.
OK. Can you just go into the other room?
The childs resistance soon dissipates and Kardashian picks up from her previous thought without flinching.
Its the latter that Kardashian is on the phone to discuss.
I feel like my vision is finally getting realized, she says.
The collection marks Kardashians return to the traditional cosmetics business following the shuttering of KKW Beauty in 2021.
Celebrity net worth estimates are famously nebulous, but most reports attached to Kardashian nowinclude the B-word.
For now and perhaps forever that includes makeup, as she explains below.
Is makeup always a joyful exercise for you, or does it ever feel like a sort of armor?
I think… not that it feels like armor at all.
I’ve always been the biggest fan of glam and always having your makeup done.
But I think that my style has been changing.
I have a 3-year-old niece who always raids my makeup bag whenever I go home.
She just wants to try it all and play with it.
Does that happen with your daughters?
You know what, they are always trying to use everything that I have in my drawers.
I think it’s a fun game for them.
I’m down for the artistry.
I think it’s fun when they’re trying it all and expressing themselves.
I think that they will have their own ideas of what they want to do.
And if one of ‘em wants to take it over, they gladly can.
I would love them to be involved, but I also want them to do whatever makes them happy.
And that could be totally not in the beauty business and that would be OK with me.
How many times a week do you have professional glam versus doing it yourself?
That has definitely changed over the years.
I do work a lot though… but yeah, I don’t get it done that often anymore.
I suppose you’ve had it done enough that you have learned all the good techniques.
Other members of your family have skin and makeup brands.
Do you think about it from a macro point of view of not having products that compete?
Or do you just do your own thing?
We actually don’t really communicate about it.
I mean, Kylie and I have very different brands.
So we have never really discussed it, to be honest.
That’s the best part of having sisters.
That doesn’t make sense either.
There’s been some recent coverage about how yourenot wearing makeupin your most recent TikToks.
Do you care about people seeing you without makeup or are you just like,oh, whatever?
If you notice, all the TikToks are me without makeup.
North has to get everything approved by me.
The TikTok is on my phone.
So, it’s like, all the pictures are taken on my phone.
It’s not like anything’s posted without my permission.
I just think sometimes it’s like, who cares?
I film on my show all the time with no makeup.
So I find it just kind of ridiculous.
And it’s like,oh my God, she has no makeup.
I post photos with no makeup all the time.
I love working with different people, even if it’s not exactly what I would do.
I like to see other people’s vision of me.
And she’s always like,mom, come on, let’s just do it.And why not?
What am I going to do, ruin the experience because I want to go get some makeup on?
It’s kind of ridiculous.
Have you seen all the recent drama aroundSephora tweens?
Were you into that as a kid?
A friend of mine growing up, her dad started a company calledMakeup Forever.
And so they had so many samples and we were obsessed.
We would go through everything and try it all on.
Do you think your kids are on that path?
My littlest one’s too little and I don’t let her.
Would I do that now?
I don’t think shes there yet to where she is going into Sephora and trying on stuff.
I’m like, I don’t think that’s really why you use eyeliner.
