Beauty Roots
When people compliment my hair, its like theyre complimenting where I came from.
As a French-Moroccan American, nourishing beauty ingredients like argan andprickly pearwere a big part of her everyday life.
Below, the founder dives deeper into her familys beauty traditions, her love of oils, and more.
When I was growing up, my mom never really bought American products.
On Saturdays, we would spend the day trying them all it was like a spa day.
The Moroccan approach is to take care of what you have in the most natural way possible.
When you do, you know itll always look good.
That idea shows in Anablue today.
That was the only consistency in my self-care routine.
When I was around 14, I started to make my own oils.
I also knew I wanted clean, organic ingredients from Morocco.
One example isprickly pear, which helps bond the hair strands to prevent environmental damage.
It will make your hair feel thicker and more luscious.
Its also protective, so it’s definitely a unique ingredient.
We also useargan oilin all of our three products.
Argan is super hydrating and nourishing.
Ithelps the hair grow thicker, shinier, and healthier.
This interview has been edited and condensed for clarity.
This article was originally published onOct.