IMHO
Theres nothing wrong with strawberry makeup and blueberry-milk nails.
(As Im writing this, Im rocking a slicked-back quiet luxury bun,Sofia Richie-Grainge style.)
One particularly fascinating trend thats emerged in my feed is the proliferation of food-named beauty.
In 2023, theyre not pale blue nails theyreblueberry milk nails!
You know somethings a BFD when Hailey Bieber gets in on it.
Nearly every Rhode product has glaze or glazing in the name.
Bieber notwithstanding, the foodification of beauty has led to tons of backlash online.
Think pieces are desperately begging beauty influencers to stop calling our faces food.
It makes sense that FoodBeauty has become a legitimate trend with the snack generation.
But is it even a trend?
Food and beauty are inextricably intertwined.
Jessica Simpson had an entire line of straight-upediblebody products.
Which is why the recent foodification of beauty makes sense.
Beauty stimulates our senses it has a smell, a taste, a feel, and a ritualistic comfort.
FoodBeauty also speaks to a whimsical desire to romanticize our daily routines.
Its unimaginative, its clinical, it has no sense of play or fun.
If the same influencer posts a latte girl makeup tutorial, Im immediately hooked.
Lattes are evocative and immediately conjure up imagery I can see, feel, taste, and touch.
FoodBeauty is also simple in the best possible way.
Im sick of makeup trends being named after esoteric concepts.
Im tired of pretending I know what soft glam and dolphin skin are!
We all know what strawberries are.
We all know what glazed donuts are.
Im pretty sure I know what blueberry milk is.
Food offers imagery and a crystal-clear mood board that everyone can immediately picture and replicate.
Its playful all things makeup should be.
In an overcomplicated, polarized world, food might just be the last great unifier we have left.
FoodBeauty is also appetizing.
Barely a minute goes by without me thinking about food.
Food shouldnt just be relegated to the kitchen and in my bed at 3 a.m. while bingingNaked Attraction.
Food should be everywhere, including in my beauty routine.
Lastly, FoodBeauty is creative.
Beauty copywriting and beauty branding can feel so stale and tired.
Im so thankful and thrilled by the food-inspired terms gaining traction in product names.
Plus, theyre effective marketing tools.
Who wants to buy a boring primer when you’ve got the option to buy e.l.f.sJelly Popprimer?
Who needs a regular degular tinted lip balm when you’ve got the option to have Tower 28sJuicebalm?
Give me a creative and innovative food-named beauty product and I promise you, I will buy it.
Clearly, I love FoodBeauty, but if Im being honest, Im ready for even more.
Which is why I offer up these potential new food-based makeup trends to the TikTok gods.
Seltzer Eyes
Accessorize your bold eye makeup with small pearls or rhinestones, like seltzer bubbles.
Shoutout toDonni Davy, whos the queen of the seltzer eye.
Fried Chicken Highlights
What does bronde even mean?
Its a meaningless and joyless portmanteau.
You know what I understand?
Its evocative, its delicious, and I can instantly picture exactly what it looks like.
This article was originally published onNovember 10, 2023
