Cult of Celebeauty
Meet Twice, the Worlds Sexiest Toothpaste (according to me).
Lenny Kravitz can do no wrong in my book.
Everything about him is just… cool, effortless, and chic.
But hes not just a rockstar with an impressive real estate portfolio: Hes a professional aesthete.
He has aninterior design firmwith an extensive list of clients.
He has his own furniture line withCB2thats inspired by his nomad lifestyle and his seductive global aesthetic.
Hes also a beauty and fashion icon hes the male face of YSL beauty!
And of course, hes the coolest person ever to have a penis piercing.
But even to me, Lenny Kravitzs toothpaste brand sounded like a30 Rockjoke.
Firstly, Lenny Kravitzs teeth are the last body part of his that comes to mind.
Toothpaste is just so… un-sexy and un-Lenny.
But if anyone can loosen the KardashJenner chokehold on the celebrity toothpaste industry, I know Lenny can.
Lennys surprise path to the oral care category has a fascinating backstory.
Which is really beautiful and sweet!
Twice recently completely rebranded with a cool yellow packaging (theStarfaceeffect?!
), genuinely innovative products, and an inclusive vibe.
This is like, the chicest and healthiest sounding toothpaste ever.
I knew Lenny wouldnt steer my mouth wrong.
First I dove into theOral Wellness Toothpaste.
Its formulated to balance your oral microbiome (obviously I have no clue what that means).
and has a vitamin-enriched formula (the toothpaste contains aloe, vitamins A, C, and E).
It was a lovely formula that I enjoyed using.
It had more of an Orbitz sweet mint flavor?
My biggest issue was that the tube contained a relatively small amount of product.
The tube also had a weird hand-feel (not a thing, but Im making it one).
I think toothpaste needs a squeezier, softer, more pliable tube.
This had a hard plastic that reminded me of a face wash.
The Oral Wellness Floss is not just floss.
Its cool floss, made with plant based fibers and coated in dental grade baking soda.
Never thought floss could sound sexy but leave it to Lenny to figure it out.
It was literally like a Swiss watch inside and I immediately gave up.
But it came in a two-pack thank you Lenny, ILY and I loved its thicc strands.
I really appreciate a thicker, textured grippy floss that really gets all up in there, you know?
The mouthwash (excuse me, Oral Wellness Immunity Rinse) was both absolutely innovative and slightly terrifying.
It has nano-emulsion technology (WTF?!?
), and is formulated with bacteria-busting zinc and hydrogen peroxide and detoxifying botanical and herbal ingredients.
And also nano-silver is in there because sure why not!
It wasnt quite as REFRESHING (i.e.
Whatever it does, I could feel it working.
The Oral Wellness Whitening Pen was intriguing.
It promised to lighten my teeth by 23 shades without sensitivity.
TL;DR
Overall?
Theres something undeniably sexy about TWICE.
