Bustle Exclusive

Coach is redefining the viral Tabby bag.

What do you carry with you?

It doesnt need to be a loaded question, asCoachis proving with its latest campaign.

Lil Nas X & Camila Mendes Front Coach’s New Campaign

Each a story of courage and authenticity.

As mentioned, Coach Creative Director,Stuart Vevers, reimagined the viral Tabby bag, too.

Get your own Tabby below.

Camila Mendes In Coach’s “In My Tabby”

This article was originally published onMarch 15, 2023

Wu Jinyan In Coach’s “In My Tabby”

Kōki In Coach’s “In My Tabby”

Tabby Shoulder Bag 26

Tabby Shoulder Bag 26

Pillow Tabby Shoulder Bag 18

Tabby Messenger 19