A few weeks after speaking withLox Club founder Austin Kevitch, I received aninterestingpackage in the mail.
A sweatshirt bearing the dating apps logo, a nice note, and something… else.
Kevitch launched the Lox Club over the pandemic, aftera bad breakupand a bit of badgering from his bubbe.
the 30-year-old tells Bustle.
I don’t like dating apps; they’re very inorganic and awkward, Kevitch says.
That’s what I imagine for our evolution.
Just like bubbe would want it.
What was your impetus for going all-in on what, at the time, was a fictitious dating app?
So I’ve done that before in other shapes and forms.
Fast-forward after a lot of writing and directing we did over a hundred planetarium shows out of the house.
So I wrote, An exclusive dating app for Jews with ridiculously high standards.
And there was an apply button.
Each dating app has its own identity.
Tinder is known for hookups.
How did you develop the Lox Clubs cheeky ethos?
It really starts with what we call the eyeroll test.
Everything we do we pass through that filter.
So we know what we roll our eyes at.
What are some things people often do on dating apps that you and your team would eyeroll?
I also think it’s eyeroll if you’re very basic and cliche.
One of our conversation prompts is What is something you enjoy?
If you write sushi, its like no sh*t, everyone loves sushi.
That doesn’t make it easy to start a conversation with you.
So it can help to be more specific.
Youve recommended sticking to sarcasm.
Why is that brand of humor a successful flirting tactic?
I think its more authentic.
Showing what parts of life you find silly, that you love, or you hate.
Then you dont know anything about them when you meet them in person.
Its just so much easier to talk to someone when you get a sense of their quirks.
What has it been like to have your entrepreneurial journey dovetail with your quest to find love?
First of all, I did not write the FAQ myself.
My team did that to troll me a little bit.
This interview has been edited and condensed for clarity.
