Style
The Summer Fridays co-founder on the future of the influencer industry and how she stays inspired.
If youre plugged into the influencer world, you knowMarianna Hewitt.
You are one of the OG influencers.
What were you doing back then and what made you start sharing your life on social media?
Did you see success immediately?
I posted my first YouTube video in 2012.
When did it transition from just for fun to a real business for you?
I didnt even know bloggers could have agents.
I kept in contact with one and showed them what I was creating.
How has your personal brand evolved over the years?
The core of my personal brand remains the same: beauty in all things.
How have you seen social content trends change over the years?
The trends have changed so much over the last decade, especially with new platforms.
Where do you predict the content creator industry to be in the next five years?
What’s your advice to aspiring content creators?
Start creating content and the more you post, youll see what your followers are interested in.
Be consistent and maintain momentum.
Summer Fridays reached cult status quickly what are some things that you feel helped contribute to that?
From years of sharing beauty products, I knew what my followers were looking for.
What we didnt know at the time was that they had been an accidental focus group.
How do you stay inspired?
What’s the best business advice you’ve ever received?
To just get started because the timing will never be perfect.
Youll figure things out along the way, but the hardest first step is to just begin.
What does a typical morning look like for you?
I get up, make my bed, and then do a quick meditation.
What are some of the biggest lessons you’ve learned as a brand founder?
Enjoy the journey and the people youre along for the ride with.
