Fashion

Coming soon to NYC.

Put plainly, Never Fully Dressed is dopamine dressing personified.

Think:rainbow-hued slips, kooky prints (lobster skirts, anyone?

Lucy Aylen, founder of Never Fully Dressed, in the new New York flagship wearing the brand’s boob pr…

), and all sorts of eye-catching decadence.

In 2022, for instance, NFD launched a contest for customers to design their own items.

(Aylen hopes to make this an annual project.)

Lucy Aylen, founder of Never Fully Dressed, in the new New York flagship.

Never Fully Dresseds devoted community also consists of some familiar names,Beyonceincluded.

So that was quite cool.

All of my team love Florence Pugh, Aylen says.

Kendall Jenner wears a boob print T-shirt by Never Fully Dressed, black pants, and green pumps. Cara…

A portion of the tees proceeds go to NFDs partner charityMind, a mental health organization.

Weve done that maybe for about seven years, the Boob Tee, adds Aylen.

I remember drawing that years ago.

The colorful interiors of Never Fully Dressed’s New York flagship.

So when we sell out, we sell out, Aylen says.

I think New Yorkers are hungry for that burst of color, of life, she says.

And, TBH, shes not wrong.

Boob Tee

This article was originally published onJune 8, 2023

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