You Heard It Here First
Future Societys scents are unlike anything youve smelled before.
Smelling florals that no longer exist is a concept thats hard to wrap your head around.
But, thanks to one just-launched beauty brand, its now a reality.
Using biotechnology and DNA sequencing,Future Societyis bringing the aromas of extinct flowers to the fragrance world.
We want to talk about nature in limitless ways, says Jasmina Aganovic, the brands founder and CEO.
Sincesmell is so associated with nostalgia, Aganovic decided to apply her brands biotech capabilities to the fragrance realm.
Overall, Aganovic is excited to bring something entirely different to the industry.
Its meant to remind people of even their own capacity for reinvention.
While Future Society is debuting with fragrances, note that this is only the beginning.
With the combination of biology and biotechnology, the possibilities are quite endless.
This article was originally published onOct.
