Style

Azi Sacks wants to level up your brow game.

For Azi Sacks, brow artistry has always come naturally.

People ask me how I do it I really dont know.

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Im self-taught, she says.

It was comical because it was a boutique.

You have to sell them clothes.

You have to sell them lipgloss.

Ill buy a tank top!

Ill buy a lipgloss!

Can you just do my eyebrows?

At that point I started realizing that I should probably just be doing makeup.

I started to work in different high-end salons in D.C.

Within three years, I had 5,000 repeat customers annually; I was twenty-two years old.

I would start at like 8 a.m. and still be going at 9:30 p.m.

It was pretty amazing.

It just happened, and it never stopped.

Less than two years ago I moved to New York City, and I actively launched last April.

I ended up having such an incredible welcome, and word spread really fast.

Now Im booked until June with 200 people on my waitlist; I opened my own studio in January.

From there, we work on width and filling and holes and increasing the arch gradually over time.

So, we do that to build the brow and then we shape from there.

I dont wax I only tweeze.

Tweezing allows for more precision and control.

I honestly, truly, genuinely believe that just one hair can change how the brow looks.

Its all super calculated.

A lot of times, I pluck every other hair to create a certain sort of shape.

Tweezing is better to the skin, better to the hair.

it’s possible for you to train the hair with tweezing, too.

At least with me, my pull is more accurate with the tweezer.

Its my favorite tool because its thoughtful, precise, and accurate.

Before, it was such a harsh line over-shaping, over-arching.

Every womans eyebrow was a bit messed up.

I spent the first maybe twelve years of my career fixing the fallout from those shapes.

It really affected the core of the brow.

Im Persian, and coming from a Persian background, brows are everything.

On your wedding day, brows are the most important part, and then your partner.

Persian women really are the masters of the brow the attention and the accuracy.

Take great care of your brows.

Allowing your brow to really grow before you shape is really huge.

Most of my clients see me every 8 to 12 weeks.

When you wake up in the morning, youre going to almost always need to fill your brow.

I like tinting to take that away, so all you oughta do is brush up and go.

Its my job to enhance your brow, not yours.