Beauty
Bustle talks to Phlur founder and OG influencer, Chriselle Lim.
When smellingMissing Personstraight from the bottle, I wasnt immediately overwhelmed with memories and images of loved ones.
However, as soon as the formula covered my wrists and decolletage, I knew theTikTok hypewas real.
The signature is woody but not overwhelmingly so as sensual sandalwood and light blonde woods swirl around your senses.
The sensation was beautifully soothing, allowing me to find a familiar, safe space through scent.
Below,Limshares her thoughts on the viralfragrance.
What moment or memory sparked the concept behind Missing Person?
Did you have a particular person in mind when creating the scent?
Missing Person is very personal and very intimate.
I think I realized the scent of another person is very powerful, especially once that scent is gone.
I think thats beautiful.
How has it been witnessing your fragrance Missing Person go completely viral on TikTok?
I was in Paris forParis Fashion Weekwhen it happened.
My schedule is always packed during this time, running from one event to the next.
My phone started blowing up and it was difficult to understand the magnitude of what was happening.
Its mind-blowing, and I couldnt be more appreciative.
What is your earliest memory of fragrance?
What scents or notes are most meaningful and memory-inducing to you?
I have vivid memories of hugging my grandmother.
She was beautiful and always thoughtful about how she looked.
Especially white florals and rose fragrances.
I remember thinking she was so fancy.
I have no doubt she influenced my love of fragrance.
When creating new fragrances, what is your creative process like?
Perfumers are true artists and everyones approach is different.
Its always fascinating and exciting.
What inspired the unique scents?
I am a big believer in the idea that fragrance can tell a narrative.
I think about Phlur fragrances like they are chapters in my story.
Last year was incredibly challenging for me.
While these fragrances are very personal to me, I believe these feelings are universal.
Phloria is a beautiful escape, because sometimes we all need that.
We only include products that have been independently selected by Bustle’s editorial team.
This article was originally published onMarch 15, 2022
