Extremely Online
A conversation with two chronically online editors.
If youve scrolled through TikTok within the last week, you might know Pookie.
Or maybe you know her asCampbell Puckett, a Georgia-based influencer who is going viral.
Or, rather, she and her husband, Jett, are going viral thanks to their outfit posts.
In their fit checks, he compliments her clothes while lovingly calling her Pookie.
Theyre equal parts intriguing and confusing to watch.
They stand perfectly straight while showing off their outfits.
The lighting is stark.
His cadence is awkward yet confident.
The ease with which Pookie rolls off his tongue is intriguing.
And TikTok users cant look away.
Alexis:OK, so how did you first land on #PookieTok?
Sarah:I had a friend send me one of their TikToks last week and immediately I had questions.
I was introduced to them thinking that everyone hated them.
Jett has fans, which is not what I expected.
Thats when I first heard it.
Then it was a total rabbit hole of their trip to Paris, of course.
And then thestory time of their meet-cutein Philadelphia of her being late to their first date.
But we dont know much about her besides that.
Shes this very gorgeous, well-styled woman; honestly, her outfitsareabsolutely fire.
And Jett has this kind of awkward energy to him.
But there is something about him that seems earnest, I think?
A:Some people are like, This man was written by women.
Its almost like hes doing everything by the book.
I do feel weird when people whip out their cameras to record these moments in their relationship.
Oh, he brought you flowers?
We dont need to see him bring you Chick-fil-A every weekend.
S:He worships her.
And honestly, we live in a world where men are doing the absolute least.
So I feel like TikTok sees one man actually trying and theyre like, This is our king.
A:Looking at her account, she has 5.7 million likes and not even 200,000 followers.
Now I wonder if theyre almost going to cringe-ify their existence to capitalize off of it.
And theBirkin of it all, from their recent vacation to Paris, I am just so intrigued.
Like two Birkin bags in one trip?
S:Oh, theParis trip was fascinating.
That was what has really blown up because ofthe over-the-top outfitsand the surprise appointment he set up at Hermes.
They are very wealthy, a love-to-show-it-off couple, and yet he has this kind of bumbling energy.
A:Maybe hes giving some awkward kings some hope that theyll find their Pookie, too.
Hearing them describing their relationship, it seemed like it all happened quickly.
So maybe its notgolden retriever energy.
I feel like its more like puppy dog.
S:Yeah, exactly.
Hes like a Labrador puppy.
A:Wearing a Burberry leash.
What do you think is the future of their page?
Because TikTok takes things and spits them out so quickly.
But on the internet, things change overnight.
I dont think theyll share too much about their life.
I do think Pookie merch is incoming at any given moment.
I guess well see what happens.
S:I know her as Pookie more than I know her as Campbell.
If theyre cringe but wholesome to an extent, I really cant fault them.
You know what I mean?
This conversation has been edited and condensed for clarity.
