Beauty
And how embracing her natural curls changed her life.
For many of us, hair is deeply personal.
Little did Prado know that this product would transform into a multi-million dollar business beloved by so many.
Rizos Curls launched in 2017, and since then has become a leader in the curly hair space.
Theyd ask me, How do you get your hair like that?
The very heart and DNA of Rizos Curls is Curls, Community and Culture.
Its important for me to uphold those three Cs because thats where the representation we seek lies.
Entrepreneurship was always around me.
It wasnt until high school that I started embracing my natural curly hair.
I believe that the closer to the ingredient source, the more benefits you receive.
As a Latina-owned hair care brand, we have been the first in many spaces since we launched.
That in itself is a challenge, as we have to prove why our brand and community matters.
Whenever we have received any sort of pushback, we just continue to authentically show up as ourselves.
Ultimately, we make incredible products for all hair types and our model imagery needs to show that.
Prado no sabia que este producto se transformaria en un negocio multimillonario amado por tantos.
Me preguntaban: “Como consigues tener el pelo asi?”.
Les diria que tengo mi propio brebaje.
Les ensenaria a mis amigos sobre su textura y comenzarian a usar su cabello de forma natural.
El corazon y el ADN de Rizos Curls son Curls, Comunidad y Cultura.
El espiritu empresarial siempre estuvo a mi alrededor.
No fue hasta la secundaria que comence a abrazar mi cabello rizado natural.
Como incorpora elementos de su herencia en la formulacion y marca de los productos Rizos Curls?
Creo que cuanto mas cerca este de la fuente del ingrediente, mas beneficios recibira.
Siempre que hemos recibido algun tipo de rechazo, seguimos mostrandonos autenticamente como nosotros mismos.
En definitiva, fabricamos productos increibles para todo tipo de cabello y las imagenes de nuestras modelos deben demostrarlo.
Ha habido algun momento que te destaque en la construccion de Rizos Curls?
