In a sea of celebrity beauty brands, The Outset stands out.
But over the past year and a half, Johansson and Foster have happily proven the haters wrong.
The idea behind the brand is to de-stress the world of luxury beauty, says Foster.
Congrats on the new balm!
How do you use it?
Stray hairs, too…
Kate Foster: …Elbows.
SJ: I love this product.
It’s like the ultimate multi-tasker.
KF: It’s like a statement piece youwantto pull it out of your bag.
And it’s genderless, so it’s kind of matte.
It’s not a super slick, shiny finish.
A little bit of sheen, but not too much.
SJ: My makeup artist Frankie put it all over his face this morning.
What are your morning routines like?
Is there anything you do to set yourself up for a productive day?
SJ: I wake up thinking of coffee.
I don’t know if thats bad.
I wake up and I’m like:my coffee.
I use an oat milk creamer that I’m obsessed with.
Its from Planet Oat.
I’m sure it’s terrible for me and spiking my glycemic index.
Are you an early riser?
I use serum a lot of times in the day.
Kate, what about you?
I drink decaf coffee only, but I also dream of coffee.
I love the taste of it and I feel like it does perk you up.
We both use theExfoliating Caffeine Micro Polisha couple of times a week, too.
How do you stay organized while running a business with personal life?
KF: I communicate pretty much solely through calendar invites.
I am always blocking things out including things related to kids and home life.
So my husband and I send calendar invites to each other all the time.
I find that treating your personal life a little bit like managing work life is helpful to me.
SJ: That sounds better than my situation.
I don’t know.
KF: Your brain holds a lot of information.
SJ: It holds a lot of information.
That’s why I have no long-term memory.
That’s basically my way of remembering things.
KF: Thinker, thinker.
As co-founders, how do you make it work when you have different opinions?
SJ: I think that Kate and I have such a collaborative spirit between us.
Whats something unique about the way that you work well together?
It’s like, let’s take a step back.
Let’s look at this with fresh eyes.
Not everybody works well that way, but it’s the way that we work well.
Whats your creative process like?
KF: I think to be successful collaborators, you have to have trust in each other.
SJ: That’s when the best ideas arise.
Kate, how would you describe Scarlett’s strengths?
I think she’s so encouraging, fair, and creative.
She instantly gets the punchline.
She can see complex situations and be like, It’s that.
And I’m like, I didn’t even finish the sentence.
Like a great quarterback, she already knows where to find the hole and go for it.
And she has great taste.
She is a creator.
Scarlett, what about Kate?
You’re incredibly pragmatic.
You have a lot of determination behind the decisions that you make.
KF: We should spend every day like this.
Just complimenting each other.
SJ: She’s also really funny and I really appreciate that.
We are able to laugh about situations that can feel terrifying.
In moments that are uncertain, were able to just laugh and enjoy it.
You have to have that otherwise, you just cry.
Whats been the most challenging part of being a brand founder?
It’s figuring out pieces of the puzzle.
What about your favorite part of building a brand?
We can’t travel without them.
When are you coming out with this size?
When are you coming out with the next drop?
It’s so awesome.
That must feel so fulfilling.
KF: I agree.
It’s like it’s the first time every time.
It just really means a lot.
This interview has been condensed and edited for clarity.
