Entertainment
From the box office to book publishing, stans are making their influence felt.
This, of course, results in the temporary uplift into mainstream media and a short marketable trend.
On some level, fans economic impact isnt new.
In 2016, for instance, Red Lobster salesspikedafter Beyonce name-dropped the restaurant in the lyrics of Formation.
But last summers double-header of Swifts Eras tour and Beyonces Renaissance tour marked a turning point.
The trend extends beyond musical superstars.
Fandom-driven literature on platforms like Wattpad often become major hit film adaptations.
And I think thats what creators want, … that sustained connection, that sustained business.
Thats what fangirls will give you, if it’s possible for you to win them over.
This isnt entirely good.
Fandoms can also turn on you.
But it also means that more people garnering attention for their craft understand the importance of fandom.
Increasingly, more young public figures are bringing their own experiences withdigital fandom to the table.
