Beauty
The Y2K-era fragrance note is seeing a resurgence.
Vanilla was originally discovered and used in Mexico by the Aztec Indians for trading purposes.
[Later], vanilla arrived to Spain in 1516 and soon became popular in fragrances.
Mona Kattan, the founder and mastermind behindthe cult-fave perfumes a la Kayali, chimes in with similar sentiments.
When I think of vanilla, I think of celebrations and birthday cakes.
Its familiar and comforting.
But aside from the clear emotion-enhancing benefits, what might the vanilla renaissance of the 2020s be attributed to?
Well, both Chelariu and Kattan agree that this resurgence is closely linked to Covid-times.
Since the beginning of Covid, weve noticed a real success with comforting smells, Chelariu explains.
This article was originally published onDec.
